🎁 Brand Kit
POTLOCK’s brand style guide for partners, designers, and content. For quick copy (brand URL and hex colors with copy buttons), use the interactive Brand Style Guide on potlock.org/brand.
Quick copy (links and values)
Use these in decks, docs, and design files:
- Brand page: https://potlock.org/brand
- Primary:
#DD3345 - Tan (background):
#FEF6EE - Dark red:
#B8182D
About us
| Purpose | We make it easier to build seamless funding programs and get funded. |
| Positioning | The fun, cool funding stack that ships constantly and engages community with a focus on AI. |
| Personality | Friendly, light-hearted, reliable, optimistic, full of opportunity, funny, engaging, tapped in with industry, willing to educate. |
Logos
We use the pot fondue emoji as our avatar.
- Figma — Logos — Logo assets in Figma
- Download logo pack (Google Drive) — Full logo pack
Use the brand page URL potlock.org/brand in decks and partner materials.
Brand colors
| Name | Hex | Use |
|---|---|---|
| Primary | #DD3345 | Main brand red/coral |
| Tan | #FEF6EE | Background, peach/tan |
| Dark red | #B8182D | Dark accent |
Typography
-
Headings — Lora
Google Fonts: Lora
The quick brown fox jumps over the lazy dog. -
Body — Mona Sans
GitHub: Mona Sans
The quick brown fox jumps over the lazy dog.
Illustration style
We use optimistic graphics and 32-bit–style pixels. Lora for headers, often with a “windows” frame.
- Figma — Potlock Social Media, Chef, Extra — Example graphics
- Figma — Main POTLOCK file — Main design file
Tone of voice
- Enthusiastic
- Informative
- Opportunity
- Techno-optimistic
| 👍 Like this | 💤 Not this |
|---|---|
| Enthusiastic: Hi friends, come join us for drinks and snacks at our Dreamforce afterparty! | Exuberant: Calling all revenue royalty! We're rolling out the red carpet for a Dreamforce afterparty. |
| Lighthearted: This is how drips.network uses dependency dripping. | Clinical: We surveyed 100 RevOps professionals about their day-to-day role. Here is what we found. |
| Techno-optimism: See how with one line of code we can bring the value of digital sovereign for each. | Smug: Who doesn't love some friendly competition? |
Brand archetype
Friendly, reliable, optimistic — the fun and cool funding stack that ships and educates.
Design components (potlock.org)
On potlock.org and the Brand Style Guide we use:
- Brand filled — Primary CTA (e.g. “Launch app”)
- Brand tonal — Secondary (e.g. “Learn more”)
- Brand outline — Tertiary (e.g. “Back to home”)
- Cards — Rounded corners, light shadow, neutral border (same as Blog, Quick copy, and feature sections)
Full specs and Figma: potlock.org/brand and the main POTLOCK Figma.
Rebrand
We are exploring a rebrand for a more modern look and feel. Current exercise:
More links
- Roadmap / designs: potlock.org/figma
- Ecosystem / ideas: potlock.org/ideas
- Community: potlock.org/community